How Chatbots Can Create Positive ROI in Retail Recruiting

You have an open position in your retail company and you need to fill it with a skilled candidate, so you post the opening on a couple job boards and receive an influx of applications—most of which are unqualified. Your store manager spends days filtering through resumes and they reach out to a few candidates to set up an interview… only to hear nothing back.

All that time and energy spent on finding a skilled employee now feels like money wasted—and you still don’t have anyone to fill the role.

Does this sound familiar? 

On average, a retail company will spend 14 hours a week on tasks that can easily be taken over by a chatbot, which can lead up to a 10x ROI. Here’s how: 

  1. Chatbots can pre-screen candidates to see if they’re skilled or unskilled, which frees up your current staff’s time so they can focus on bigger picture items.  
  2. Chatbots can answer questions about the role to see if the candidate truly wants to pursue it, which means that your store managers are only putting in time and energy into candidates who are excited about the opportunity. 
  3. Chatbots can set up interviews with candidates to eliminate interview ping pong, which makes the entire process and more efficient for both your staff and the candidate. 
  4. Chatbots can follow up with candidates to eliminate “ghosting”, which keeps your company at the top of their mind and you more comfortable knowing your employees will show up. 

Make your recruiting process smoother and faster by implementing a chatbot—you’ll quickly reap the rewards by filling shifts quicker, hiring skilled staff faster, and creating a positive experience on all ends. 


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