Why the Job Application is Dying

Do you ever run into the problem where candidates go to fill out your applications but then stop before they complete it? Now there is no applicant for your open position and you are stuck searching for that special employee. That voice in your head is most likely saying, “What went wrong?”, and it’s pretty whack to think about, but it happens a lot more than you think.

CareerBuilder found that about 60% of those looking for jobs will quit in the middle of an application if it is too lengthy and complicated. Though, why is this an issue? Doesn’t this supposedly weed out the candidates that apparently aren’t as hard working and willing to complete the form?

The answer is no, it doesn’t mean that at all. Nobody should using this to assume certain characteristics about candidates anymore either. This is actually all part of the new wave of Millennials and Generation Z becoming the majority of the workforce. They are constantly on the go and finish everything at top speed, so sitting down and doing a long job application to take a deep dive into their skillset just doesn’t seem as satisfying nor worthwhile to the group.

Faster job applications have been on the rise recently as well. Chattr’s application completion rate is 83% and has interviews scheduled within an average time of 3 minutes and 21 seconds. The quickness of this process is enjoyable for candidates as it is easy and they can move on with their day within minutes. Not to mention it is a great form of mobile first marketing because applications can be completed on basically any device.

Mobile first marketing is when companies find ways to improve their users’ experience across multiple devices. This is important to know considering over 50% of millennials claim that they “cannot imagine living without” their cellphones, according to findings from Gallup Polls.

Catering the job application to a person’s normal lifestyle can greatly improve the chances of completion. It is not only simple but also makes them feel a little more appreciated to know that you focused on what they like and want. That can lead them to an increased liking of the position they applied for which makes the odds of them choosing your business better in your favor.

The digital age is constantly moving and it’s time for you to get a move on too. Making a shorter and simpler job application will make everything 10 times easier for you in the long run. If you have any questions or concerns about changing your restaurant or stores, feel free to give Chattr a call or schedule a demo today.

Remember that a new hiring method doesn’t mean a bad hiring method. It could honestly be the best decision you make.

Share on